Tuesday, September 11, 2012

Personal Finance Technology Trends For 2012

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Hello and here's wishing all of you the best of health, wealth, peace of mind and success with your financial goals in 2012.

I plan I'd start the year off with some trends; especially in technology, that might help you best meet your personal financial goals, because there are a host of personal finance services and applications, or apps as they're called, that are going to change the way we Americans invest, bank, track our finances, shop, get coupons and so on.

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Some of these apps use the web, but increasingly, many are ready on movable devices because more than a third of all American adults now carry "smartphones" with splendid amounts of display using processors that are as qualified as the ones in your laptop.

Personal Finance Technology Trends For 2012

In fact, if you're like many of my clients who've been holding out against the invasion of technology you might want to reconsider your decision in 2012. This might just be the year to allow the benefits of these innovations to help you gain best operate over your finances.

Maybe now's just the time to stop using a pen to write checks, paper to track your expenses, and scissors to clip coupons, to let technology streamline this process for you a little, and in so doing, to add to your savings and lowest line. Because, let's face it, your best coupon deals or hotel and airfare discounts no longer come as inserts or advertisements in your newspaper but go to those who use the Internet.

So here are a few ideas for you to reflect on and reconsider opportunity yourself up to, and while I encourage you to listen to these with an open mind, adopt only those that you are 100% comfortable with, knowing full well that you could always revert to paper and pen if this turns out to not be your cup of tea, so here are some new ways to think:

1. Think "Mobile Money" How does that sound? Well, here's the lowdown. With technology where it's at today, you can now wave your smartphone in front of an challenging gadget to make all sorts of payments, and this trend appears to be for real catching on because it helps retailers, mass transit operators and others sell more while cutting down costs. With movable money, your smartphone is securely related to your bank or reputation card catalogue and saves you the hassle of carrying a card, swiping it, getting a bill, signing it, and so on: and it saves the seller money too. Moreover, I infer merchants and aid providers, such as Google Wallet, are going to make this more challenging by gift promotions and discounts to folks that adopt this movable cost technology, much like they offered incentives in the early days of the Internet.

2. Think: man to man Payments. Remember how, when you're at a cafeteria with friends and it's time to split the bill, you whether ask for separate bills or fumble for cash to pay your share of the bill. Well, how about just clicking your smartphones against each other and you're done? companies like American Express, Mastercard, Visa and PayPal now offer a host of services that let you for real exchange money between friends using verified bank or reputation card accounts. This makes sending money over the street, neighborhood or country faster, easier and less expensive, and remember, you are always the bearer of any charge your bank or reputation card enterprise incurs in all the transactions you make, so if this technology reduces costs, chances are, some of these savings will flow straight through to you too.

3. Think: Money Management. There are new web sites that have also turned into apps on your smart phone, such as Manilla.com which I mentioned a few weeks ago in my interview with Terry Savage, and Pageonce which help you administrate bills, payments, subscriptions, coupons and more; for free! So you never have to worry about a missed payment, late fees, trips to the post office, stamps, missed deals where you could've used a coupon to save big, and so on. What's more, many of these services for real have an environmentally cordial agenda and want to help replace paper clutter with electronic catalogue statements. Other, more specialized sites such as savvymoney.com help customers administrate their debt: reputation card payments, mortgages, car loans, and automatically give you tips on when to refinance or make extra payments to sacrifice your full, interest expenses, and so on. Others like betterment.com are designed to simplify investing and ultimately there is mint.com, whose Ceo I interviewed about a year ago which was the first site like this out of the gate. And it's a good site to bring all of your financial accounts together. So, with an open mind, check them out and sign up for the ones that make sense to you. And remember, you can always opt out if you don't like 'em.

Now, before I go further, I want to stress that I am not recommending these definite sites or validating what they offer but merely citing examples of technology advances in personal finance that are worth exploring further.

4. Think: Personalized Deals. We all heard about the promise of personalization, and while this has happened to some extent with the Internet, it hadn't quite panned out in the personal finance space, until now. In fact, to understand personalization, reconsider trying this experiment. Take your laptop over to a friend's house and type in the same hunt phrase: say, "top 10 deals in Miami" in google.com or any other hunt engine: your friend on his computer and you on your laptop using your friend's Internet association while sitting right next to him, I am almost 100% unavoidable that your hunt results will differ because hunt engines personalize hunt results to your browsing history. The good news is that with smartphones and location-based services, shop can now know when you walk into them, what your purchase history and profiles is, and entice you with special offers just for you: personalized discounts and on the spot deals to customers willing to opt into these programs. And frankly, for the most part, you have microscopic personal data to lose that you haven't already lost by simply using the Internet, Facebook, email, hunt engines or smartphones at home!

I know it sounds a microscopic scary: like an Orwellian universe, but it's not as bad as all that. You have the right to opt in or opt out of any of these services.

5. And Finally, Think: collective commerce. The Internet spawns strange terms like this one, but what the heck! Apps now let you borrow or even legally take money from individuals over the world: who might want to give you a loan where they believe in you more than a bank, help you out in a crisis, lend you money to do up a kitchen or bathroom, or simply spend in a great idea: secret individuals reaching out to each other and opportunity their wallets in what's called collective industry without borders. Check out sites like weemba.com or kickstarter.com if you have an idea you think others may want to fund. It's for real pretty cool to think that banks will no longer operate what you can and cannot do, financially. I love the free markets.

But don't think large banks and corporations aren't watching all of this very intimately and actively stepping in where they sense success: so in 2012 you will likely see a lot more happening in the space of personal finance technology... And as we kick off the new year, I urge you to try and "get with it" if you like, and search for ways of saving time and money by using technology to your advantage.

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